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Thomas Coyner

Senior Business Advisor (MBA)

Mr. Thomas Coyner is a seasoned business advisor that assists businesses in entering and succeeding in the Chinese, Japanese and Korean markets. Tom has lived and worked in Asia for over four decades.

He works with the firm on matters concerning the buildout of Human Resource systems and the fostering and development of joint ventures and other forms of business partnerships and combinations.

In his free time, Tom enjoys photography and hiking.


  • IPG Legal, Senior Advisor

  • Soft Landing Korea Ltd. (Soft Landing Consulting), President

  • ACI Worldwide (Korea) Ltd., Korea Country Manager

  • UB Networks K.K., Consultant

  • American Software Japan K.K., Representative Director

  • Computer Assocites K.K., Multinational Account Manager

  • Computer Associates Inc. (California), Account Manager

  • C. itoh Electronics (Los Angeles), Personnel & General Adiminstrative Assistant Manger

  • Hitachi Consumer Products of America (California), Human Resources Asst. Manager

  • Chase Manhattan Bank (Korea), Personnel Supervisor

  • U.S. Peace Corps. in Korea


  • University of Southern California, MBA

  • University of Colorado, B.A. Japanese Language & Literature 

  • Waseda Univesity, Tokyo Japan, Japanese Language & Liberal Arts


  • Royal Asiatic Society, Korea Branch, Council Member

  • The Rotary Club of Seoul, Director

  • American Chamber of Commerce in Korea, Member

  • British Chamber of Commerce in Korea, Member

  • Irish Network Korea/Irish Association of Korea, Founder & Past Chair

  • The ATM Forum, Committee Chair 

  • International Computer Association (ICA), Tokyo, Past President


  • Doing Business in Korea: An Expanded Guide, Seoul Selection, 2010.

  • Mastering Business in Korea: A Practical Guide, Seoul Selection, 2007.

  • Korea JoongAnd Daily, regular contributor on business, politics and diplomacy.

  • Korea Times, bi-weekly Business Column (May 2006 to 2010).

  • "10 + 1 Commandments for Doing Business in Korea,“ Korea Times, March 27, 2006.

  • “Challenges for the Korean IS Industry,” Korea IT Times, April 2006.

  • “Selling Through Korean Distributors,” Journal of the American Chamber of Commerce in Korea.

  • "Marketing" Chapter, Soft Landing in Japan, Version 2.0J, American Electronics Association, Tokyo, 1992.

  • "Telecommunications Marketing in the People's Republic of China," Advances in Telecommunications Management, JAI Press Inc., London, 1990.

  • "Chaebol and Innovators" briefing at Danish Entrepreneurs Camp, Seoul (Embassy of Denmark), March 2014.

  • "Working with the Korean Legal System” luncheon speech at the Swiss Business Council, Seoul, September 2007.

  • “How to Succeed in Korean Business” business briefing at the British Embassy, Seoul, July 2007.

  • “What Can Business War Stories Teach Us” luncheon speech at the American Chamber of Business in Korea, May 2007.

  • “Working with Korean Employees" keynote speaker at Korea Exchange Bank’s annual Foreign Direct Investment Seminar, March 2007.

  • “The Hard and the Soft of Selling through Korean Distributors” and “Challenges of the the Korean IT Industry” University of Southern California (Los Angeles) Asia Pacific Business Outlook seminar, April 2005.


  • English, Japanese & Korean

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